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New-build tower on the former Campina factory site

Commissioned by BPD Gebiedsontwikkeling, Mei designed tower Flow of ‘De Caai’; an area transformation of the former Campina site. Where the most modern milk factory in the Netherlands once stood, the most modern city district of Eindhoven will be resurrected within a few years. The area will become a ‘living lab’ where innovation and design in the field of nutrition and well-being will be stimulated, as was the case in the area’s former function. Within the urban plan, Mei designs the highest residential tower with 160 homes, which will provide the area with an unmistakable identity, referring to the determining history of the place.

Project info

In development

BPD Gebiedsontwikkeling

160 residential units

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The Campina dairy factory had been located on the ultramodern factory site since 1961. After 55 years of activity, the site will be transformed from 2021 into a new district where living, working and recreation come together. The new users of De Caai live consciously; more sustainable and healthy living is implemented in all facets. There is a good balance between the dynamics of city life on the one hand, and a quiet, green outdoor area for relaxation on the other. Users can find each other in the conviction that everything can and should be made greener.

3D model tegen een zwarte achtergrond

Preserving historical values

Flow is the tallest tower in a mix of high and low-rise buildings, with a signal function from the ring road. It is also the only building that is physically detached from the heritage, but – in line with all new construction in the plan – will be fully integrated with the characteristic historic factory buildings. In this way the historical significance of the site is preserved. The design of Flow shows a direct reference to Campina in the use of colors and materials: the milky white stone material and the round shapes, referring to the rounded roofs of the factory. The repetition in the facade is a recognizable element. Flow will be a characterful building with a high-quality appearance that will soon set the tone for De Caai.

A green city district

Flow will be green and consciously designed, in line with the values ​​of the future residents and the overarching pillars of the plan. An expert has advised on the way in which ‘good’ material can be used, looking at, for example, detachability, sustainability, circularity, and production. In addition, the building will be nature-inclusive with various green zones, functioning as a visual connector, at ground level, plinth, and in the canopies. There will be specific planting for birds and insects, and porous material will also be used in the plinth for insects to nest. In this way, a contribution is made to strengthening biodiversity in the new city district.

3D gevelfragment van de plint. Hoge kolommen en overdekking boven een groene voortuin.


March 2, 2023

  • Nieuws
  • work in progress
Campina mockup

October 19, 2022

  • Nieuws
  • work in progress
Geveldetail toren Flow bij de Caai

July 8, 2022

Twee torens van De Caai

December 7, 2021

Impressie van campinatoren vanaf de straat gezien

June 24, 2021

Campinatoren aan de linker kant met groene waterkant op de voorgrond
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Realizing a new-build project with character? Work with Mei.

Iconic new-build projects are the result of extensive research into the existing qualities of the area. Check out other new construction projects that Mei has designed.

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