The new McDonald’s pavilion in Rotterdam, designed by Mei architects and planners, is winner of the German Design Award 2016, category Excellent Communications Design – Retail Architecture.
The German Design Award is the top international prize of the German Design Council. Its goal: to discover, present and honour unique design trends.
Therefore, every year, top-quality entries from product and communication design are rewarded, all of which are in their own way ground-breaking in the international design landscape.
Launched in 2012, the German Design Award is now one of the most well-respected design competitions in the world.